Make use of Creative Commons – Share Your Stuff for Free. $299” is better than “Sunflower painting.” You can use the Google Adwords Keyword Tool to do research to see what people are typing in when they are looking for your kind of art. Instead of typing, “This is my painting of a field by my house,” try typing in descriptive keywords that people may be searching for. While many people use Flickr to sell images, real estate, and other things, some accounts do get deleted. Flickr is highly inconsistent in how they interpret and enforce this rule. UPDATE: Thanks to alert reader Aaron Hockley for pointing out that Flickr’s terms of service state that you aren’t supposed to use Flickr for commercial purposes, although there is a great deal of grey area in the interpretation of what commercial purposes means. You may want to wait to do this until you are getting some traffic to your photos, but when one anonymous artist noticed that he was starting to get shared a lot, he decided to start putting prices on his photos. Put your prices in your item descriptions.
(For those of your who care, Flickr comments are nofollowed, but citations are still great, especially for local search). Not only does it help people find you, but it also helps you move up in the search engine rankings. Placing links to your Web site in as many places as possible is always a good idea. Put links in your descriptions, your profile, and your group profiles. Boey told me that he didn’t have much traffic to his Flickr page until “someone saw what i did and placed it on Reddit, Digg, and Metafilter,” which caused his images to be seen by a lot of people.
Link to your Flickr account from your other Web profiles. Boey has had lots of luck with Flickr, including picking up a PR agent who saw and purchased his work on Flickr. He’s prolific, which helps, and he takes tons of pictures of his stuff from many different angles, so people can usually see exactly what they want from any angle they want. Cheeming Boey, an artist who does pen-and-ink drawings on coffee cups, has pages and pages of content on his Flickr account. Put up lots of stuff, with multiple pictures of everything. Give yourself the best chance for success.
No matter how good you are at marketing, you need to have a quality product, and you need to take good pictures of your work. Here are some guidelines for using Flickr to sell your art. For an artist, those last two can be a great source of income. People use it to share images with friends & family, display their art work, and also to find art work to buy for personal collections and for publications. It’s a massive site that gets hundreds of thousands of visitors.
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